In 2010, Sun Bum created a new high quality lifestyle brand of sun care products specifically formulated for people who live and love in the sun. A brand that captures the essence of the outdoor lifestyle while protecting themselves, and the ones they love, from the harmful dangers of the sun. They're not a giant disconnected corporation. They’re a small company in Cocoa Beach, Florida that makes a serious sunscreen they entrust to protect their very own kids, spouses, and friends. Sun Bum Sunscreens are also tested, approved and recommended by The Skin Cancer Foundation. So the next time you’re out in the sun, protect your lazy ass and grow old with us.