Hunting. Fishing. Traveling Outdoors. YETI is meant for the adventurous person with a strong connection to nature. Two brothers came together and created the perfect solution for their love for for wild game, unfamiliar territory and high quality gear. However, all products on the market became frustrating and didn’t accommodate to their needs and desires; this is how YETI was created. They were founded in 2006 with a simple mission: build the cooler they’d use every day, if it existed. Today it is the cooler of choice for outdoor enthusiasts, pros, tailgaters and backyard barbeque kings. And ultimately, life is about having a good time doing what you love. And being wild at heart, they needed coolers that couldn’t be anything less.